It’s Where You Click That Counts
Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is,...
View ArticleGoogle Kills off Site Targeting
It’s a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still...
View ArticleGoogle Acquisition of Doubleclick is Complete
Google is a behemoth that continues to swallow everything in its path. Back in April 2007, Google offered Doubleclick over $3 BILLION to buy them out. Today the transaction is complete… I received this...
View ArticleWhen Good Users Go Bad
If you were publishing a newspaper, you wouldn’t care who read it. As long as the number of readers was nice and high, it wouldn’t matter too much to you whether they all read one article or absorbed...
View ArticleEpisode 2 – Lunch with Joel
Episode 2 of Joel Comm LIVE was an extra-long episode that went over one and one-half hours. Dan and I ordered in lunch and I pretty much made a pig of myself choking down a chicken wrap and french...
View ArticleWant To Know How to Achieve Success
I’m going to tell you a secret. It’s the secret of continued success that every successful publisher knows and benefits from them. Here it is… The secret of continued success is.. to be successful. I...
View ArticleThe Price — And Value — Of Being Controversial
Recently, I wrote a post laying out what I think of multi-level marketing (MLM). I thought long and hard before I wrote that post. I knew that there would be a lot of people who wouldn’t like it. I...
View ArticleTurning Your Audience Into A Community
Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only...
View ArticleHow Successful Is Your Website?
It shouldn’t be a difficult question. If you want to know whether your site is a success, you don’t have to look further than the last line in your AdSense stats. If you’re happy with the amount that’s...
View ArticleGive Your Blog Away
You’ve probably noticed that some of my websites don’t have any AdSense units at all. Some people certainly have. They find it surprising. After all, I make a living teaching people how to use AdSense....
View ArticleChoose Affiliate Products You Trust
Affiliate products make up a large part of my income. They’re one of the revenue streams that I use on my websites and I often recommend selected products to the people on my mailing list. I use them...
View ArticleWhat Did You Call Me?
The French call people who use the Internet “Internautes.” I like that. It makes us sound like explorers seeking out new life and new civilizations in cyberspace. When I open my browser, I half-expect...
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